What it actually means is the hard part. But we had great help. In the past, when Nokia was still the world’s largest mobile phone producer, I worked with Sandy Dunlop. He is a former brand manager at Unilever and has developed an approach where he helps you to find your archetype using mythological figures. The fun part is: he uses films and commercials to help you find the matching archetype. But if you think we have only been watching films for the 2 days we were in Dublin you are wrong.

We started with a couple of hours of in-depth discussions about our past (yes, we had to put all our ‘secrets’ on the table) and the future, our dreams for LeonLeon. From the archetypes that would fit we felt most comfortable with Daghda, an Irish king. When watching the films and commercials where the archetype Daghda was used – like Gareth in Four Weddings and a Funeral, the male chef in Mostly Martha, Willy Wonka in Charlie and the Chocolate Factory – Daghda became a real person, someone you can relate to. It is like having a new ‘best friend’. When we have to take a decision we always ask ourselves: ‘What would Daghda have decided?” He became our guide. And he is always ‘available’.

Who is Daghda? He is generous, open hearted, and his door is always open for people in need. A big ol’ fun loving bear.

You probably ask yourself now: how do clients feel the Daghda influence?

In true Daghda style, selecting your attire for your wedding becomes a feast, an experience that is a memorable part of the pre-wedding process, both for men and women. We take time to listen to your wishes and based on that we will come with a proposal that fits your style and your budget. Our fabrics are rich, sumptuous, sensual and we transform these into the outfit of your dreams.

If you want to know more, visit our website or feel free to visit us when you are in Amsterdam. You can contact us via info@leonleon.com